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Healthcare & IT: be aware of what you are buying!
Business type:
Non-Medical, Medical Related Business - Diet and Weight Reducing Centers
Description:
Project’s idea:
User photographed using KNOWNFOOD PRO on the cell phone image of
product package, sends it to the server and in response receives a
description(integration with Google Health) of all ingredients found, abbreviations,
logos, symbols, etc. (the information includes data about the impact on health,
prohibitions, religious compatibility, general description and other additional
services).
Project's motto: «Be aware of what you are buying and eating!»
Key advantages of KNOWNFOOD PRO:
- Online database with the latest additives alerts etc;
- easy to use with visual input(photographing the food package);
Business model of the project:
Profit - from the sales of subscriptions on KNOWNFOOD PRO.
Year subscription price - $ 5.99
The markets - mainly the U.S., Europe.
Target groups - homemakers, fans of Slow Food, Health Food, and other
healthy diets and consumption trends.
Analogues of the project KNOWNFOOD PRO - there are a few simple
programs with manual text input and static off-line database(ingredients
information).
Current KNOWNFOOD status :
Launched a basic version KNOWNFOOD ( http://www.knownfood.com ).
This version is FREEWARE and with text input only (to kill fee similar apps, to
check the demand and to earn a reputation).
Full version KNOWNFOOD PRO with visual input already developed for all
popular mobile phones, now filling the knowledge base, implemented server-side
and web site (ready to start till 15 august 2009).
Investment offer:
The Company VIactivity LTd, owner of KNOWNFOOD PRO(tm), looking
for seed capital and offer 40% share of KNOWNFOOD PRO for xxx,000
USD(“cash-in”).
Return of investment - after sale about 14,000 subscriptions (very small
number compared with the market size).
Expected sales for the first 6 months – about 150,000 subscriptions
Expected annual net profit (after all the payments) for the first 6 month -
600,000 U.S. dollars.
Seed capital are needed for more rapid growth of the KNOWNFOOD PRO
with the highest quality:
- Purchase a powerful recognition server and neuro-learning;
- PR and marketing(press releases, etc.);
Corporate structure of investment: creation of a non-resident company(40% -
60%), with the transfer to it all rights, patents of company VIactivity Ltd on
software developed by the project KNOWNFOOD PRO (TM).
For KNOWNFOOD PRO the integration with GOOGLE Health are planned.
Strategy – exit after 2 years.
Location:
Delaware, DE 65110
United States
Business' website URL:
http://knownfood.com
Form of ownership:
LLC
Year established:
Less than 1 year
Annual revenue (YTD / last year / 2 years ago), $ amount:
100000
Account receivables percentage, % of revenue:
10
Collection, % of revenue:
1
Approximate number of clients (who have visited the office for the last 2 years):
15000
Inventory, $ amount:
300000
Employees:
15
Amount of investment:
240000
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