Archive for the 'health' Category

Google Health is a far reaching program to place individual’s medical records online. This is a voluntary service that will not be monetized and data will be protected with multiple access levels. Your health records will never be displayed in Google’s search engine results pages.

Google doesn’t do exclusive business partnerships, and is in talks with local and national partners. Full list of medical business partners: Walgreens, Quest Diagnostics, Cleveland Clinic, RX America, CVS, Longs Drugs, Beth Israel Deaconess Medical Center, American Heart Association, AllScripts, SafeMed, Medem, HealthGrades, eRx, Live Strong, MyCareTeam, My Daily Apple, Lifestar, Your Health, Solventus, HX Technologies, MyMedicalSummary, MyMedicalRecords, NoMoreClipboard.com, and MediConnect Global.

The Cleveland Clinic is the first hospital and medical practice to launch this service.

A great number of medical businesses have partnered with Google to help users manage their health data, view drug interactions, list doctors, manage prescriptions,  and control access permissions.

Upload your medical records to Google Health  http://google.com/health

Read more about  Google Health from their press event.

Health is a strategic consumer verticals that the major online providers are focusing on. Both Microsoft and Google plan to launch online health initiatives. Competitors include Revolution Health & Webmd.com but one of the best search engines in the health segment is Healthline.

Healthline.com has many innovative features to assist doctors providing patient care and consumers who are looking for health information and researching diseases and conditions.

Healthline.com features:

drug search – enhanced content and an “interaction checker” that can alert consumers to “possible interactions – with other drugs, herbs, supplements and even foods – based on your list of medications.”

“FDA alerts” recalls, side effects, photos of medications and “pill finder” that allows consumers to identify medications by their visual characteristics.

Tools and more tools – “170 new risk assessments, quizzes and calculators” licensed from StayWell consumer health education publisher and division of MediMedia USA.

Healthline marketplace – powered by HealthPricer provides health-related products that can be purchased online through affiliate relationships.

More content – new content partners: StayWell (as mentioned), AHFS (the American Hospital Formulary System) and Natural Standard, a provider of alternative medical and health information

80 percent internet users search for medical information online and companies who withhold medical information from online access are hindering their medical practices. 71 percent of consumers have used search engines to find health-related information including dieting, vitamins, alternative medicine. (source Jupiter Research)

Health online including the pharma and drug category, is worth billions of dollars annually in the US. (source IAB/PriceWaterhouseCoopers)

Healthline received financial backing from Aetna, GE/NBC, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, US News & World Report, and VantagePoint Venture Partners.